SACC
Scottish Alcohol Counselling Consortium
Following the successful rebrand of Murray's Initiative, The Marketing Department was approached by the Scottish Alcohol Counselling Consortium (SACC) to develop a new visual identity and website that could better support the organisation’s evolving role within Scotland’s public health and policy landscape.
As SACC strengthened its position as a national voice representing alcohol counselling charities across Scotland, the organisation recognised the need for a brand that felt more modern, confident and authoritative. The existing identity no longer reflected the scale of its ambitions or the importance of its contribution to national discussions around alcohol harm, prevention, inequality and support services.
SCOPE
Website, Branding
We worked closely with the SACC team to create a fresh and professional identity designed to help the organisation communicate more clearly with members, stakeholders, policymakers and the wider public. Alongside the new website, we also developed a range of branded assets and supporting materials to ensure consistency across communications, policy engagement and member activity.
The result is a stronger and more contemporary platform that positions SACC as a louder and more visible voice within the Scottish policy space, while continuing to reflect the collaborative, member-led nature of the organisation and the vital work carried out by alcohol counselling services across Scotland.
The Marketing Department delivered a website and brand refresh for us which represent an important step forward for SACC as we continue to evolve and we are really happy with the result. Our new identity more accurately reflects our role and provides a stronger platform from which to communicate our work and strategic priorities.
As SACC expands its focus on policy and advocacy alongside supporting the delivery of specialist alcohol counselling, having a clear, modern and accessible website is invaluable. It enables us to better articulate who we are, the role we play across Scotland and the value of our work to members, partners and stakeholders.
The TMD team took the time to understand our objectives and worked collaboratively throughout the project to deliver a website and brand that support our ambitions for the future.
— Michaela Zemachová, Manager, SACC
