TÜV SÜD
TÜV SÜD brings together specialists from across the global energy industry through two major technical events: the Global Flow Measurement Workshop and the ASMEA Flow Measurement Workshop. The Marketing Department was commissioned to create a comprehensive suite of promotional and event materials, helping TÜV SÜD attract delegates and exhibitors while giving everyone involved the tools to promote their participation.
SCOPE
graphic design, video editing, commercial advisory, brand strategy, programme design, event communications
Running for more than 40 years, the Global Flow Measurement Workshop is one of the energy sector’s foremost events, bringing together operators, manufacturers, consultants, regulators, researchers and standards bodies. Alongside this established international gathering, the ASMEA Flow Measurement Workshop provides a dedicated platform for knowledge-sharing and industry engagement in the Middle East.
Our work began with the creation of promotional videos designed to communicate the value and authority of each event, support delegate sales and generate interest from potential exhibitors. These were accompanied by a flexible library of social media graphics that TÜV SÜD’s internal team could use throughout each campaign.
We also created tailored assets for exhibitors, delegates and speakers, making it easy for them to share their involvement through their own professional networks. This extended the reach of the campaigns while maintaining a consistent and recognisable visual identity across every channel.
To highlight the expertise behind the events, we developed a series of graphics introducing members of the technical committees. We also designed key materials for use during and around the events, including the technical proceedings document and event programme, presenting detailed and often complex information in a clear, accessible and professionally produced format.
Every element was created within TÜV SÜD’s established global brand guidelines. We worked closely with the organisation’s internal team throughout, responding to changing requirements and ensuring they had the assets, formats and variations required for each stage of the promotional campaign and event-delivery process.
The result was a coordinated collection of branded materials that supported sales, encouraged wider participation and gave TÜV SÜD and its event stakeholders everything they needed to communicate confidently and consistently.
