Heathdene Nursery
Heathdene Nursery is a family-run nursery operating in Cathcart. It opened in 1990, and offers a balanced curriculum which allows children to become successful learners and responsible citizens.
SCOPE
Branding, design, photography, print, signage, website
PHOTOGRAPHY
Chris Logue Creative
We’ve worked with the team at Heathdene since 2016 when we implemented a new consistent branding system across the nursery, creating a new brand toolkit to ensure brand consistency, as well as signage and ID badges. We also worked with them to update their existing website.
In 2025 we worked with Heathdene again to develop an entirely new website to better communicate the nursery’s ethos, facilities and contribution to the local community. The new website also features a password protected Parents’ Zone for the sharing of restricted and sensitive information, as well as a waiting list to enable prospective parents to signal their interest in enrolling their children.
We were absolutely delighted with the work The Marketing Department did on our new website. From the very beginning, they listened closely to what mattered most to us and truly understood the values that make Heathdene special.
Our new site now feels like an extension of who we are. It's welcoming, professional, and speaks volumes of our commitment to early years education. It’s not only a beautiful shop window for families thinking about joining our waiting list, but also a practical tool that’s made a real difference. The password-protected Parents' Zone has been especially effective, ensure our families have an always-on resource with information about our planned activities, policies, menus and more.
It's a digital world now, and so it's essential for us to have a website that reflects the care, family values and dedication at the heart of our business. We couldn’t be happier with the result."
- Gemma McGuinness, Officer-in-Charge, Heathdene Nursery
“We’ve worked with Gemma and her team for some years now on evolving the Heathdene brand and digital presences.
The private childcare sector is extremely competitive, with prospective parents making immediate judgements about nursery schools based on the social media accounts and websites they see, and so it’s very important that everything is designed to work well and in line with parent’s expectations.”
- Christopher Graham, Founder & CEO, The Marketing Department
