The Marketing Department
shutterstock_31637824.jpg

Stepping Stones Rebrand

Dawn of a brighter future.

 

For nearly thirty years, Stepping Stones for Families has worked alongside children, young people and families to give them support, opportunities and a voice in tackling the effects of poverty and disadvantage in their lives.

In late 2016, we were asked to help Stepping Stones for Families with their communications. This eventually became a full-blown rebrand, the story of which you can read here in a guest blog our CEO Chris Graham wrote for their website. 

It was generally felt that the organisation's existing logo didn't accurately reflect what the organisation does, its ethos or its purpose. One of the misconceptions about the old visual identity was around the circular blobs in the upper right hand side. When it was developed, the concept was that the blobs were thought bubbles. Over the years, this message was lost. Newer members of the team assumed they were meant to represent “stones” because the word “stones” is part of the charity’s name.

On creation of the new visual assets, a full brand toolkit was created to help ensure the brand is used appropriately by staff, partners and funders moving forwards.

When the work was complete, Chris was elected to the Board of Stepping Stones for Families.
 

Client:
Stepping Stones for Families
Scope:
Visual rebrand and guidelines, website design and creation, stationery, Microsoft office templates, report templates, pop-up banners
Timeframe:
6 months


 
Old logo, 2000-2017

Old logo, 2000-2017

                             New logo, 2017 onwards

                             New logo, 2017 onwards

 

New website

New website


                               Business Cards

                               Business Cards

The multi-purpose pop-up banners are to be used at events hosted or attended by Stepping Stones for Families staff

The multi-purpose pop-up banners are to be used at events hosted or attended by Stepping Stones for Families staff


Absolute_23.JPG

"A while ago, we recognised that our social media profile was at best poor and at worst invisible. It did not reflect the amazing work delivered by our community based services. So how could we upgrade our social media without the necessary resources? With the help of Inspiring Scotland’s Pro Bono offer we found the answer. A meeting was arranged and along came The Marketing Department. This was the start of a journey that completely transformed our social media; re-built our website and upgraded our promotional material. In fact we carried out a total re-brand of the organisation. All within 6 months. We are immensely proud of our new image, our new website and our collaboration with TMD and we appreciate the Pro Bono support from Inspiring Scotland which made this possible."

- Isobel Lawson, CEO, Stepping Stones for Families