The Marketing Department
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Premier Labels Rebrand

The art of labelling

 

Founded in 1987, Premier Labels have provided high quality label and product identification products to a huge range of clients, from the National Health Service to drinks companies to luxury fashion houses. But, they do more than simply sell labels. They work closely with their clients to ensure they create the ideal solution for their needs, whether it be luxury household consumables like candles, or safety identification tags to be used in all weathers.

In recent years their business has expanded considerably and this has largely been thanks to referrals from their satisfied customers. They invest heavily in their staff, training and technology and this year they have committed considerable capital to upgrade their label production machinery. 

Much like their investment in their machinery and staff, Premier Labels decided 2018 was the year to invest in their visual identity, their branding and their promotional work.  TMD have been working with them over the past few months to create a lasting brand that can stand the test of time. With the new visual brand comes a new website, signage, staff clothing, business cards, promotional flyers and photography. We also worked with their team to build a new social media strategy, something they haven't utilised in the past. 

The new brand was designed to showcase their speciality of foil labelling using the CMYK colour palette, the industry standard for printing.


Client:
Premier Labels
Scope:
Visual identify design and rebrand, website design and build, promotional assets design and print, photography, social media strategy, video production
Contractors:
Andrew Perry Photography, Autograph Signs
Timeframe:
6 months


 Old brandmark

Old brandmark

 New brandmark

New brandmark


 New Premier Labels website

New Premier Labels website


Video produced as opening to the new website.


 External signage

External signage

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 Internal signage

Internal signage

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 Business cards

Business cards

 Comp slips

Comp slips


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