The Marketing Department
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Karail Brand

Holiday home heaven

 

Having opened for guests in March 2017, Karail in the beautiful town of Fife accomodates up to four people in luxury. A ten minute drive from from St Andrews, Karail is close to the beach, golf courses, local attractions as well as many other towns and villages in Fife.

In October 2016, the owner of Karail asked us to help develop a brand, online presence and launch plan for this exciting holiday let. 


Client:
Karail Holiday Home
Scope:
Brand development, website design + creation, asset design + production, email campaigns, photography
Partner:
Caroline Trotter Photography
Timeframe:
5 months


 
Karail Brand

Karail Brand

 

Website

Website


Launch email

Launch email


In the run up to the house opening, we developed these postcards for Val to distribute to her contacts. Featuring space to write a personalised message to each recipient, these cards were useful in helping to build a database of potential guests and for getting an audience on Facebook and Twitter.

In the run up to the house opening, we developed these postcards for Val to distribute to her contacts. Featuring space to write a personalised message to each recipient, these cards were useful in helping to build a database of potential guests and for getting an audience on Facebook and Twitter.

After the final furniture was in place and the photos were taken, newer cards were created. These have been used as promotional aids at local events and festivals.

After the final furniture was in place and the photos were taken, newer cards were created. These have been used as promotional aids at local events and festivals.

This version, featuring photos of the local area, are provided for the guests so they can write postcards to friends and family at home.

This version, featuring photos of the local area, are provided for the guests so they can write postcards to friends and family at home.