Salt Café

⬢ Digital Strategy
⬢ E-Commerce
⬢ Website

Salt is a cafe on Morningside Road in Edinburgh. It focusses on using locally sourced ingredients to serve up the best brunches in town.

A husband and wife team, Liv and Steve found that their establishment desperately needed a website during the pandemic in order to remove the need for physical menus, plus house information relating to the cafe’s COVID-19 safety precautions.

We built the Salt website based off the pre-existing Salt brand, integrating track-and-trace functionality in order to comply with the government’s latest public health recommendations. When lockdown restrictions meant patrons could no longer enter the cafe, we built an e-commerce platform so that Liv and Steve could continue selling selected menu items and artisanal gift packages.

Salt won the Tripadvisor Travelers’ Choice ‘Best of the Best’ Award in 2021, and is featured on Tripadvisor as the #2 brunch spot in the UK, and #5 brunch spot in the world.

 

 
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Online store sustained business throughout 2020-21 lockdown

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100,000 unique website visitors in one year

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Track and trace implemented via website and QR codes

Liv Connolly Quote Icon

“My relationship with TMD extends far beyond their recent work for us - I actually had the pleasure of working with Chris over a decade ago when we both worked in the marketing team at Scottish Renewables in Glasgow. Chris was consistently hard-working, passionate and highly creative throughout his time at SR and it was an absolute pleasure to work alongside him for many years. 

I’ve followed his career progression with interest ever since and was thrilled to see his successful launch of TMD, and even more delighted when an opportunity arose to work with him again for the launch of my own business – Salt Café. As a total control freak (Chris would 100% agree with this, having worked with me before) there is no one else I would trust this huge responsibility to, or indeed, trust to deliver. 

I knew we were in safe hands from the start – Chris and James listened to our ideas, concepts and concerns and handled them with kindness, professionalism and grace throughout.  What I love most about working with TMD is they’re not afraid to creatively challenge your ideas or suggest better ways of working. This is a massive strength and something many companies are too afraid to do and it definitely makes them stand out from the competition. 

TMD designed and built our beautiful website, worked on e-campaigns with us and also built, tested and launched our e-commerce offering - in an incredibly tight time-frame. The team are dedicated, hard-working, totally unflappable and highly experienced marketeers who consistently go above and beyond for their clients and I would have absolutely no hesitation in recommending them.”

— Liv Connolly, Owner & General Manager, Salt Café

 
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